We worked with R/GA London to provide the industrial design vision for Beko’s future connected home.
The project saw us develop and lead the industrial design strategy for the physical devices used throughout the video.
Future technology is often projected through cold, sharp objects that visually shout about their technological superiority. We wanted to challenge this and show a range of future devices that feel warm, homely and unobtrusive.
This strategy feeds in from our ongoing trend work, assessing how future manufacturing changes will impact the design of consumer electronics.