PECK WILDLIFE

2015

Sustainability, education and nature are all areas we love to add value too through design, Peck Wildlife evolved from some in-house design thinking around how we could add value to these areas.

Peck is a wild bird food product for children, with each seed mix targeting a specific range of wild birds to get them interacting with nature.

In each pot there are collectible cards and stickers. The cards are harder to find depending on the bird's scarcity in the wild. Each card provides information on seasonal habits, location within the UK, what the bird likes to eat and where it's likely to be seen.

 

 
Studio Wood - Peck Packaging Design 01
Studio Wood - Peck Packaging Design 02
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Collectible & educational

Each pot contains 3 collectible Peck cards, with 70 in total to collect. Each card acts as an educational tool, providing information on the birds identity, rarity, seasonal habits, eating habits and likely locations to spot.

Peck is ideal for Primary school settings, acting as visual learning aids for both students and teachers, allowing students to collect together or as a class.

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Studio Wood - Peck Graphic Design 01
Studio Wood - Peck Illustrations 01

drawing character

Wood created the illustrations used for the stickers and throughout the packaging. The illustrations aim to draw out the individual character and markings of the more common garden birds to make identification simple.

Studio Wood - Peck Design Process 01
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